PRIN – Italian Na(rra)tives: The International Circulation of “Brand Italy” in the Media

PRIN 2017 – Principal investigator: Claudio Bisoni

This research project will study a set of contemporary Italian audio-visual and literary products that have gained success through international circulation, and the cultural impact of the images and models of “Italianness” that they promote. It will focus on the historical period 2000 to 2017. Its innovation sits in its interdisciplinary approach, which integrates the analysis of texts and their fruition with the study of the cultural industries and their structures.

In terms of academic impact, this project proposes: 1) to provide a systematic perspective on transmedia processes that extend over a transnational scale; 2) to provide national cultural institutions with “nation branding” models in the context of the media; 3) to improve awareness in the public organizations and national agencies that promote the Italian cultural industry abroad, and of European policies relating to cultural diplomacy. Its expected outputs will include a website dedicated to the project, which will host relevant content for scholars, enthusiasts, and foreign students.

Unità di ricerca 

  • Università di Bologna: Claudio Bisoni (PI), Giuliana Benvenuti, Dom Holdaway, Rita Monticelli
  • Sapienza di Università di Roma: Andrea Minuz (responsabile), Romana Andò, Giulia Fanara
  • Università Cattolica del Sacro Cuore: Matteo Tarantino (responsabile)
  • Università degli Studi di Milano: Giovanni Turchetta (responsabile), Luca Gallarini, Stefano Ghidinelli